Hyundai Genesis Coupe

By Cor Steenstra, Photography: Chris Jones, Models Aleece Martt and Mark Rodriguez, Hair and make up Mike Gallego

We had the pleasure of taking the new Hyundai Genesis Coupe for a spin recently. After our extremely positive experiences with the Hyundai Genesis Sedan, our expectation were naturally set quite high and although we did come away with a positive verdict in general, there are still areas in which we think the Genesis Coupe should definitely improve if Hyundai wants to play in the same league of the big boys in this segment.

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2011 Hyundai Tucson

By Cor Steenstra, photography Chris Jones, model Michaela, Hair Michael D Gallego, make up Sian.

Hyundai has been in a real uplift over the recent period, starting with the introduction of the Genesis sedan very impressively competing with established European high end brands. With that same confidence Hyundai set out to re-design their Tucson SUV, and the result leaves very little to be desired.

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Hyundai Genesis Evaluation

Text Cor Steenstra. Photos Chris Jones.

O.K.! The bad thing first. What’s wrong with the Hyundai Genesis is the front grille. The design of it is overdone. There is no relationship to any Hyundai front end design in its history, nor does it harmoniously blend into the overall design of the car. It does not look good nor does it give the impression of status. Admittedly it is not as bland as some Lexus grilles, but more bland would have been better than this.

Conclusion: If you exchange the grille for any thing else, you have a wonderful car that measures up to any of its much higher priced and well renowned competitors.

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Hyundai Ixonic Urban Nomad Concept presented in Geneva

Hyundai’s U.S. design chief Joel Piaskowski resigns

LOS ANGELES — Joel Piaskowski, the chief designer for Hyundai Motor America, is resigning after six years at the company. Hyundai spokesman Chris Hosford said he didn’t know what Piaskowski’s plans are after he leaves at the end of the month.

Piaskowski, 40, was named Hyundai’s chief designer in January 2003. He was the primary designer of the new Genesis luxury coupe, which arrives in showrooms next spring. He also worked on Hyundai’s HCD concepts, which are sporty, SUV-type vehicles. Piaskowski joined Hyundai from General Motors, where he spent 12 years working on Chevrolet, Pontiac and Buick brands. He also spent one year at the Opel design center in Ruesselsheim.